Delivering smart, scalable event retail and merchandise solutions
Event Retail Management
Merchandise sales management for global music, sports and entrainment acts
Creative
Design and production services for live events, tours and entertainment attractions
Think Local, Act Global
Set up to operate internationally, with the flexibility to provide seamless local support for events of all scales
Head Office
London, UK
Trusted by international brands, artists and venues
IVS Group Ltd
Great West House 1
London, TW8 9DF
UK
European Office
Dortmund, DE
World-class merchandise solutions for Europe’s biggest tours, stadiums and live events
IVS GmbH
Iltisweg 5
44269 Dortmund
Germany
Middle East Office
Dubai, UAE
Complete merchandise solutions for the grandest events in the Middle East region
IVS General Trading LLC
Opus Tower 1, Office 30
Business Bay District, Dubai
UAE
1998
IVS Group Established
IVS was founded by Ash Kapoor, whose passion for live experiences and commitment to smart merchandising solutions shaped the company’s lasting legacy.
2003
Harlem Globetrotters Tours
IVS started a now 22-year-long partnership with Harlem Globetrotters International.
2007
BBC Walking With Dinosaurs
Began international arena tour that ran for 12 years.
2018
F1 Season
Supported retail operation across 14 international locations.
2020
Nickelodeon
Nickelodeon LBE supply.
2023
London Stadium & Middle East Expansion
Appointed retail partner for London Stadium, and opened its Dubai subsidiary office.
2024
Rock & Pop Tours
Event retail for artists including Taylor Swift, Adele, Ed Sheeran and Travis Scott
2025
Global Event Retail
For artists including Coldplay, Kendrick Lamar, SZA, Bruce Springsteen, Chris Brown, Sabrina Carpenter and BLACKPINK.